WhatsApp Broadcast Guide

Why WhatsApp marketing works

WhatsApp has over 2 billion users worldwide. Messages have a 98% open rate and are read within minutes — far higher than email or SMS. Businesses that use WhatsApp for customer engagement see faster responses, higher satisfaction and stronger conversion than those relying only on traditional channels.

ANFA turns WhatsApp into a complete marketing and engagement platform: a shared inbox for your team, lead capture from every conversation, AI-powered replies grounded in your own knowledge base, broadcast campaigns with delivery tracking, and real-time analytics.

Capture leads instantly

Every WhatsApp message that reaches your workspace is a potential lead. ANFA captures the sender's phone number, conversation history and source automatically. You can tag leads with custom statuses (new, qualified, won, lost) and track conversions over time.

The lead table includes campaign attribution — when a lead is created from a campaign, the original campaign is linked. This makes it easy to measure which campaigns actually drive revenue.

Broadcast campaigns at scale

Campaigns let you send a single message to a list of recipients — either manually selected or pulled from a lead list. The dispatcher uses the creator's own WhatsApp number and waits when the number is offline, so messages never go out from someone else's account.

Delivery counters are tracked in real time: sent, delivered, failed, read and reply counts. Reports are available as both Excel (XLSX) and PDF, with branded company details pulled from the workspace profile.

AI replies that know your business

ANFA's AI assistant answers customers using only the workspace's knowledge base. Every reply is accurate — it never invents facts, prices, timelines or policies. When a topic isn't covered, the assistant says so plainly and offers to pass the question to the team.

The assistant greets customers only in the first message of a new conversation, then continues naturally. The greeting and business identity come from the workspace's profile, so each company speaks with its own voice.

Reports and analytics

Analytics reports show leads created, conversations handled, campaigns sent, usage against the package quota, and user/team activity. PDF reports include branded company details, page numbers, and the workspace's company identity rather than a generic label.

Business plans include full reporting access; Pro and Free plans are blocked server-side with a clear `plan_required` message.

Pricing and packages

ANFA offers four packages, billed monthly in USD with rounded local-currency pricing:

• Free — 1 WhatsApp number, 100 messages/month, no reports
• Pro — 2 numbers, 3,000 messages/month, no reports
• Business — 5 numbers, 10,000 messages/month, reports included
• Platinum — 15 numbers, unlimited messages, reports included

Currency selection is resolved server-side with country detection, saved billing preference and a USD reference price that never drifts.

Get started

Sign up for a free workspace, connect your WhatsApp number, upload your knowledge base and start answering customers with AI within minutes. The platform supports English, Arabic, Spanish, French and German out of the box.